BOISE, Idaho — Boise Pro Soccer officially revealed its brand identity on Friday as 'Athletic Club Boise.' The brand's colors will be green, black and purple.
Set to make its USL League One debut in Spring 2026, the club becomes the only active “Athletic Club” in the U.S. professional soccer system — a nod to Boise’s Basque roots and global soccer traditions. The identity was co-created with local creative consultancy Against and shaped through input from over 1,200 Treasure Valley residents.
Hear more from team's CEO and fans:
The event began at 7 p.m. with the brand reveal scheduled for 9 p.m. This event was open to the public and featured food trucks, a beer garden, and exclusive merchandise on-site.
Watch the full unveiling at Expo Idaho below:
“This is a special moment for Boise," said Brad Stith, CEO and co-founder of Boise Pro Soccer. "We’ve been working a long time to build something that reflects the Treasure Valley’s energy, grit, and love of the game. We can’t wait to finally share it with our Idaho community.”
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Athletic Club Boise details the meaning of your crest design:
Crest Symbolism: A Club Rooted in Place. The Athletic Club Boise crest draws from the geography, values, and history of the region. Among the highlights:
- A lightning motif featuring a Peregrine Falcon, the fastest animal on Earth, symbolizing speed, precision, and Boise’s raptor conservation legacy
- Basque-inspired typography, honoring the city’s rich cultural heritage
- An inspiring “Mountain Peak” framing the top of our crest, demonstrating a standard of excellence, not just in geography, but in character
- A bold “V” formation, evoking the Treasure Valley’s geography and unity
- Star Garnet, Idaho’s state gem, representing resilience and transformation
