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"Too Great for Hate" campaign returns

Posted at 4:25 PM, Mar 04, 2019
and last updated 2019-03-04 18:25:49-05

BOISE — You'll be seeing a reboot soon of the old "Idaho is too great for hate" campaign.

The Wassmuth Center for Human Rights is unveiling a new campaign in conjunction with its new Marilyn Schuler Outdoor Classroom for Human Rights.

The campaign features the diversity of real Idaho people.

"We can teach a new generation that we celebrate diversity and we don't have to be afraid of differences and resort to hate,” said Dan Prinzing, executive director of the Wassmuth Center.

The public service announcements were created by OMG Female Filmmakers.

The catchy "too great for hate" campaign ran during the 1990s.