Cheryl Jones and Kayloni Perry are two up and coming business owners who have set up shop in the Treasure Valley. Cheryl and Kayloni are more than just business partners, they're a friendly mother-daughter duo looking to share their love for home decor and specialty gifts. The two opened their business 44 East just 7 months ago.
While the duo is new to the retail world, "holidays" like Black Friday and Cyber Monday have taught the pair one thing, "it's challenging for us to compete with big box stores" says Cheryl Jones. Ever wonder why small businesses like 44 East don't offer major discounts? Why their inventory runs small? Or even why their items are pricier than a big box retailer? "We aren't able to order mass amounts so smaller orders call for a unique eclectic option to shop from", adds Kayloni Perry.
With a customer base and demand for specific products much smaller than big retailers, small businesses can only afford small quantities. But, smaller quantities allow for new inventory regularly while supporting locally made or sources products and unlike those big guys at the mall, purchasing goods from local businesses supports more than just a paycheck, it supports hard-working people and their families.