Caldwell, ID - Cowboys dressed in pink: not a sight you see too often. But Thursday was a special exception to that.
Caldwell Night Rodeo's theme for the evening was “Power of Pink” in honor of breast cancer awareness. The event donated its proceeds of more than $43,000 to a program where Saint Alphonsus and West Valley Medical Center partnered to provide mammograms to uninsured or underserved women in the Treasure Valley.
One former organizer, Kathy Ward, says the night was designed to spread awareness and encourage mammograms. She started the event several years ago in honor of a dear friend who lost her battle with breast cancer.
“We keep it local, that’s where my heart is. You keep it local, and you can help so many more people in this rural area and it’s— it has become my heart. That’s where it all started, and that’s where it’s still at," said Kathy Ward, creator of CNR's “Power of Pink" night.
Saint Alphonsus also has their mobile clinic on display at the rodeo. The organization uses the mobile clinic to go about rural areas of Idaho and provide mammograms and health screenings to local women.