Many Treasure Valley residents formed memories in the Rose Room in downtown Boise. Now, that space has been transformed into the tech-centered office of Balsam Brands.
"The Rose Room... celebrated a number of different traditions, holiday parties, weddings, receptions," Jennifer Couch, Balsam Brands director of organic marketing, said. "[The space] really emanates that coming together and celebrating, which is really what Balsam Hill is all about, bringing families together for extraordinary moments and traditions and celebrations."
The high-end artificial Christmas tree and home decor retailer has had an office in the Treasure Valley since 2011 and made the move downtown in October.
Known best for their flagship brand, Balsam Hills, the company's headquarters are in California, but they're focusing much of their growth in the Treasure Valley.
Thirty employees work in the Boise office, and the company is reaching out to local college graduates as they look to expand. They're also investing in renovations at their new space.
"We intend to be here for quite some time," Couch said. "We've done a lot of remodeling and are still under a little bit [of construction] as we moved in right at the cusp of our busy season starting in October."
Though they're an e-commerce business, the Balsam Brands leaders say they encourage their employees to get out of the office to become part of the downtown community
"It's very important for us, as employees, and our team to engage and interact in a retail environment, because that's the world that we live in everyday," Couch said.
Customer can't check out the greenery in a brick and mortar store, but maybe have seen their products at the Festival of Trees, in Hallmark Christmas movies and on floats in the Macy's Thanksgiving Day Parade.
"Having the opportunity to work in a company that has an international presence but still being able to call Boise home is very special," Couch said.