The Cleveland Cavaliers became the latest group to try to take part in the water bottle flip challenge.
Unlike others, however, LeBron James and his teammates made their attempts during a nationally televised NBA game.
The Cavs beat the New York Knicks 126-94 on Wednesday, but during the waning moments James and several other teammates, including fellow star Kyrie Irving tried to perfectly flip a water bottle so that the bottle stay standing up after hitting the ground.
The incident had the feel of a group of teenagers trying to get away with a school prank, but the incident was caught on camera and commentated on before a national audience. Shortly after the video went viral on social media for the world to see.
According to ESPN , Irving successfully completed the flip in one attempt, though it was not caught on camera.
"Oh man, it's just a social media craze," Irving said according to the ESPN report. "The water bottle is just like — if you land it, you are just like a legend.
"I was just trying to follow in the kids' footsteps and really just put my mark on the water-bottle challenge, man," Irving added of others posting videos of epic bottle flips online. "It was awesome. But hey, move on."
James told ESPN he was just trying to have a good time.
"I always have fun," James said. "The game of basketball is always fun for me. Obviously, when you lose a game, you feel a certain way about it, you think about what you could have done better. But the game of basketball is fun, and for me, once the game -- I start showing up and I am not having fun no more, then I won't be sitting talking to you guys postgame."
For the record, here is how the challenge is done .