With Black Friday and Small Business Saturday behind us, there is only one more big push to help kick off the holiday shopping season: Cyber Monday.
One of the first things that comes to mind just might be Amazon, but they're not the only ones who are trying to get your attention.
Let's face it, not everyone is into standing in lines for bargain deals on Black Friday.
"I'd rather not get trampled by people," says Jessica Hibbs. "I like going when it's not busy because then you actually have time to look."
However, just because you prefer a less hectic experience doesn't necessarily mean you want to mark people's names off your gift giving list by jumping online either.
Some shoppers, like Hibbs, simply pick up presents in person, here and there, at their leisure leading up to Christmas Day.
"I want to be able to try it on or see it in person... feel it," Hibbs adds.
Either way, it seems as though the deals are being dolled out.
Big box stores and small business owners, alike, are in on the trend.
The owner of Ashki Photography, Cyndee Wanyonyi, in Meridian has been offering sales on Cyber Monday for the past couple of years. She specializes in high school senior photos.
For her, having an online presence has proven to hold the key to continued success.
Wanyonyi uses her Facebook page to promote her website. So, if you're planning ahead for a major life event you'd like to professionally capture, now might be the time to book an appointment.
"It's the easiest thing because you buy it now and then call me to book a session within a week and we go ahead and take care of that," Wanyonyi says. "You can book it out as late at October of next year to get in the fall colors for your Christmas card."
While Wanyonyi uses her website to keep her name out there and at the top of people's minds, she also encourages people to shop local and show their support for small business owners