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New small business opens in downtown Boise

City Kid Boutique door
Posted at 5:57 PM, Nov 27, 2020
and last updated 2020-11-30 12:13:32-05

BOISE, Idaho — A new children's clothing store aimed at urban, city-style clothing opened earlier this week in downtown Boise.

Located at 222 N 9th Street, owner Cat Jones opened up her dream store named City Kid Boutique during the COVID-19 pandemic.

"There's never a good time to start. You've just got to start," Jones said.

Although nervous about this new chapter, Jones said she's excited to be open, regardless of COVID-19 since it has been a dream for so long. When a chance opened at a downtown location, she had to take it.

"We've been trying to find a location for about a year and a half. Then this location and this block became available, and this is exactly where we wanted to be, and we jumped on it," Jones said.

The clothing racks are filled with something for all children, babies to tweens. Jones said some of her brands can fit up to 16-year old's.

"I felt that there was not a great variety of stores downtown that cater to parents. There are definitely kids' clothes in some stores, but not specifically for kids," Jones said.

She has styles for both boys and girls. Being a parent of a young boy and hoping to have more children of her own, she wants her clothes to be versatile.

"I also wanted to have clothes that were not so boy and were more gender-neutral so that I could pass them on if I had a girl next, and I know other parents feel the same way," Jones said. "I wanted to offer good quality clothes that can go for boys and girls."

Jones said it's surreal making this dream reality, and she is excited for what the future holds.

"Since the moment we've moved here, I wanted to dig in and get to know and be a part of Boise, and it's just another opportunity for me to be a part of the city and hopefully offer something to my fellow Boiseites that they like," Jones said.