Nampa school district rebrands

Posted at 8:01 AM, Feb 15, 2016
and last updated 2016-02-15 10:03:19-05

   NAMPA, Idaho (AP) -- A southwest Idaho school district that went through a financial crisis three years ago has hired a company to help it create a new logo, vision and mission statement.

   The Idaho Press-Tribune reports ( ) in a story on Sunday that the Nampa School District is paying Nampa-based Peppershock Media about $19,000 for the rebranding effort.

   The company and school district are seeking ideas from students, parents, staff and the community.

   Superintendent David Peterson says the district asked him to look into the public's perception of the district.

   Peterson says he's not sure the general perception of the community matches the good work that's going on in the district.

   He says he wants to make sure parents know having kids in the Nampa School District is a good choice.