Americans will spend about $21 billion on Mother's Day this year.
Compare that to Valentine's Day with $19 billion spent and it seems as though we go the extra mile when it comes to recognizing mothers on this day.
Prior to the big day, a whopping 27 percent of adults made their 2016 Mother's Day purchase online this year.
The growing trend is sticking around just like how many of us aim to find the perfect greeting card to help express our gratitude.
While flower sales on Valentine's Day take the number one spot for the single best day out of the year, the week leading up to Mother's Day is the busiest with steady business clear through Sunday.
At Hillcrest Floral in Boise, Mother's Day is special. The owner, Nick Harrigfeld, remembers his mother, the monarch of the family, who purchased the flower shop in the early 1970's. She eventually passed the business on to Nick.
With an experienced crew, hundreds of bouquets have gone out the door with lots of requests for bold colors this year.
"All people need to appreciate their moms on this day," Harrigfeld said. "It doesn't matter if you get them flowers or whatever, just to tell them, 'I love you.' That's I think the most important thing."
The most popular "gift" for mom remains to be getting her out of the house.
It's all about the ambiance at one Treasure Valley brunch favorite. Reservations for the Riverside Grand Buffet holiday brunch fill up fast.
"This hotel kind of has a tradition of Mother's Day brunches," said Kathy Pidgeon, general manager of the Riverside Hotel. "People remember coming to them sometimes when they were children and now they're bringing their children."
With 30 items on the buffet line, ice sculptures and soothing music, it's a place to gather, honor mom, let her relax and be pampered.
"It's kind of like old home week," Pidgeon said. "It's one of my favorite days to work."
Celebrations centered on motherhood can be traced back to the Ancient Greeks and Romans.
In more modern times, Christians honored moms with a festival on "Mothering Sunday."