BOISE - Although we're still in the thick of Summer, Fall is not too far off. Of course, many men will start to grow their beards for the cooler seasons.
A Boise business owner believes all beards can be better so he developed a product to do just that.
Beard culture is a topic many may not think about, but for Justin Thomas it's a way of life.
Sporting a beard himself, he tested out many products, but they just weren't cutting it.
"It took too much effort. It was too heavy on my beard and a lot of the scents were either made of fragrance oil or they were something that was whiskey tobacco which is fun but necessarily something that my girlfriend at the time wanted to smell," said Thomas.
Thomas decided to take matters into his own hands and develop a product that truly lived up to it's name, Better Man Beard.
"So i had almost 60 test batches before i deemed it worthy then probably five or six different label changes and then finally I ended up with what i thought was perfect for the market."
Made out of ingredients like coconut oil, shea butter, bees wax, and therapeutic grade essential oils; Thomas says beard growers around the Treasure Valley took to it right away.
"They had dry itchy chin, skin irritations under their beard and one of my products is really good at that and they thanked me because they can still have a beard now."
He also hopes it can help men in the professional setting.
"You know there's certain businesses that maybe frown upon beards or heavily restrict, you know I know a lot of people that have good beards that weren't able to take jobs because of it, I think that's changing slowly but I really feel that if you take care of your beard, there's no reason you shouldn't be able to have it in the workplace."
Now Thomas plans to go full steam ahead in the world of beard grooming.
"Boise has a good beard culture and we want to cultivate that."
You can find better man beard products at Idaho Made, the Boise Co-op, Banana Ink, Amazon and more.