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Kickstart Caldwell initiative begins with goal to reopen businesses safely

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Posted at 11:16 AM, May 12, 2020
and last updated 2020-05-12 15:01:27-04

CALDWELL, Idaho — The City of Caldwell is partnering with the Caldwell Chamber of Commerce, Destination Caldwell, Crush the Curve Idaho, West Valley Medical Center and other local industry leaders to launch “Kickstart Caldwell” and reopen Caldwell’s businesses. As the stay-home order ends and companies begin to open, doing so safely is essential to protect employees and customers.

Supporting local businesses is also vital to ensure an economic rebound. Kickstart Caldwell’s mission is to make sure businesses have all of the resources they need to take care of their customers best. The initiative’s focus will be on reopening Caldwell’s businesses in a manner that ensures customer safety is at the forefront of business practices and makes business information easily accessible to the public in the following ways:

  • Guide local businesses in reopening safely and responsibly to reduce the spread of COVID-19
  • Assist companies with education and resources in promoting their businesses
  • Provide consumers with up-to-date information on open businesses.

“The collaboration between our health districts, the Caldwell Chamber of Commerce, local industry leaders and the city has been wonderful,” says Caldwell Mayor Garret Nancolas. “We all want nothing more than to see our economy rebound. Kickstart Caldwell will help businesses come back while ensuring customers that they have taken necessary steps to protect the health of the community.”

With the launch of the initiative, businesses are encouraged to go to KickstartCaldwell.com and input their business information. The website will also ask them what services they have available and what health precautions they have implemented. This information will then be open to the public in one streamlined location.

Special resources will also be available to businesses such as social media and marketing training, webinars, and industry guidelines and best practices from their local health districts. These resources will be built out over the next few months as the program develops and the state gradually reopens.

“Our local businesses are a big part of what makes Caldwell special. A lot of them - especially in the downtown area - had just opened before COVID-19 hit. They all deserve a chance to thrive again, and I think Kickstart Caldwell can be instrumental in that,” said Destination Caldwell CEO Keri Smith-Sigman.

As the initiative gains momentum, customers can look for the “Kickstart Caldwell” sticker or poster in business windows.