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ITD launches annual winter safety campaign

Posted: 12:49 PM, Nov 26, 2019
Updated: 2019-11-26 14:49:40-05

BOISE, Idaho — As winter weather rolls into southwest Idaho, the Idaho Transportation Department is launching its annual winter safety campaign – “Idaho Ready” -- to help drivers prepare for challenging conditions on the state's highways.

The campaign offers information via Facebook, Twitter and a web page that helps drivers safely arrive at their destinations.

“Short videos will present information on using Idaho’s 5-1-1 Traveler Information system as a resource before heading out on the highway, how to maintain your vehicle during winter months, and driving safely in winter conditions,” said Reed Hollinshead with ITD's Office of Communication. “Important safety information will be posted regularly to Facebook, Twitter, and the 'Idaho Ready' web page. New information this year will address new drivers on Idaho roads -— those who recently moved here or have recently been licensed.”

Additional information on winter safety can be found at: itd.idaho.gov/road-mtce.

Drivers are also encouraged to check the new and improved Idaho 5-1-1 Traveler Information website at: 511.idaho.gov for the latest road conditions -- and for updates as those conditions change.

(graphic map courtesy: Idaho Transportation Dept.)