Boise - A popular grocery shopping and delivery service has made its way to the Treasure Valley. From Meridian to Idaho City, Instacart's delivery area covers more than 127,000 homes, bringing groceries on demand.
Instacart will do the shopping for you -- just build a virtual grocery cart using the business' app or website, and wait for the goods to arrive.
"In one hour, someone could have their groceries from their favorite local stores, such as Albertson's, Costco, Petco and even Whole Foods and natural grocers," said Nicholas Sturm, Area Manager for Instacart.
Instacart is the second delivery service to arrive in Boise in less than two weeks. UberEATS, a food delivery app, began service on Aug. 22.
"I think we've seen an evolution of on-demand services that are catering to people who are busy," said Caroline Merritt, Director of Public Relations for Boise Metro Chamber of Commerce.
And aside from those on tight schedules, delivery services such as Instacart and UberEATS also help those who could use an extra hand.
"We're trying to reach everyone and anyone that needs to order groceries," Sturm said. "...but we've noticed that a really successful client for us has been mothers and families, as well as the elderly and the blind."
The Boise Metro Chamber of Commerce predicts these two businesses are just the beginning for the area.
"I think, you know, as time goes on, we'll see more and more services like these," Merritt said. "I think, especially the millennial generation, is interested in anything that saves them time."
An Instacart spokesperson says the company has employed about 100 people in the Treasure Valley, to shop and deliver groceries in the area, and there is no limit to the amount of groceries you can order from them.