Idaho State University has entered into an eight-month, $975,000 contract with a Boise-based advertising agency.
The Idaho State Journal reports that the partnership between ISU and Mitchell Palmer is expected to provide the university with its first comprehensive statewide marketing and advertising campaign.
ISU spokesman Stuart Summers says most of the nearly $1 million will be used for advertisements.
Summers says they hear people say ISU is the best school and that's it’s a “best-kept secret.” He says they don't want to be a “secret” anymore.
He says they want everyone in the state to know that ISU is here and is ready to make a difference. “We want to be loud,” in his words.
ISU President Kevin Satterlee says the Pocatello-based university is doing great things, but few people know about them.
(by Associated Press)