Idaho launches summer visitor campaign

Posted at 3:00 PM, Mar 13, 2019
and last updated 2019-03-15 14:25:47-04

BOISE — The Idaho Division of Tourism has launched its prime-season marketing campaign aimed at attracting summer travelers to Idaho.

“Epic Idaho” is a seven-part YouTube web series highlighting what officials are calling “the essence of the Idaho travel experience as well as the state’s diverse geography and expansive beauty.”

“In the video, series hosts, travel pros and award-winning photographer Chad Case and videographer Jonathan Conti guide viewers across Idaho to uncover the Gem State’s history, culture and vast outdoor adventure opportunities."

From family-friendly jaunts to heart-pounding thrills, there’s an adventure for all travelers. All seven episodes are available for viewing on the Visit Idaho YouTube channel or at the Visit Idaho website, according to Idaho Tourism spokesperson Laurie McConnell.

A corresponding itinerary for each episode can be viewed or downloaded for easy trip planning.

In February, Visit Idaho launched its prime season campaign, “18 Summers.” Now in its fifth year, the award-winning campaign focuses on family travel, the importance of connecting with loved ones, and creating memories together during family summer vacations. This year’s campaign features a “docu-memory” that follows a family of five first-time visitors to Idaho, as they splash, soar, soak and saddle-up on a ten-day journey across Idaho. The mini-film accompanies an integrated rollout of associated travel tips for visitors.

The 2019 Official Idaho Travel Guide is a departure from previous designs, including an embossed cover and completely new interior content and layout. “It's the best of Idaho, re-imagined with a focus on amazing photos, captivating editorial, strong storytelling and helpful information on the unique experiences found only in Idaho. The guide reads like a travel magazine and helps visitors plan their Idaho adventure no matter their preferred location, activity level or budget,” McConnell pointed out.

The guide can be viewed online here, or travelers may order a printed version online or by calling 1-800-VISIT-ID.

(photo courtesy: Idaho Tourism)