BOISE — An Idaho clothing company created a T-shirt named #idahostrong in hopes of helping local restaurants stay afloat during mandated restaurant closures. The Idaho Shirt Company will be giving a $10 gift card to a local participating restaurant with every purchase of the T-shirt.
“A couple of weeks ago when we started seeing our friends floundering, we wanted to take our resources and figure out a way we could help them as a group to bring people together and start a movement, but also provide resources for the restaurants that are failing right now,” Ian Williams, President of The Idaho Shirt Company, said.
The company has always donated five meals to the Idaho Food Bank with the purchase of any item and will continue to donate meals with the #idahostrong shirt. Since last October, they have been able to donate over 6,000 meals to the Idaho Food Bank.
“We’re just trying to do everything we can to help people in this really dark time and give a sense of hope and unity throughout the state,” Williams said.
Since releasing the shirt on Saturday, the company has seen several responses from local restaurants wanting to participate. The list includes thirteen restaurants, but they hope to expand that number to continue to help local businesses.
“We just want people to have hope because if we can come together, we can conquer anything right now even though this is a really hard time for everybody,” Williams said.
To see the updated list of restaurants or to purchase a shirt visit The Idaho Shirt Company's website.