BOISE, Idaho — Dutch Bros is holdings is annual Dutch Luv Day on Valentine's Day to raise money to help fight hunger. All Dutch Bros locations in the Treasure Valley will donate $1 from every drink sold to the Boise Rescue Mission.
Boise Rescue Mission helps people experiencing homelessness and addiction by providing food, shelter, clothing and more. A $1 donation helps provide three meals to people facing hunger.
“Serving our communities is the heart of what we do at Dutch Bros,” said Travis Boersma, co-founder and executive chairman of Dutch Bros Coffee. “As we continue to grow as a company, our commitment to make a difference in our communities grows right along with it. I’m stoked to see how our broistas, franchisees, operators and customers come together this year to share the Dutch Luv.”
Dutch Luv Day started as a canned food drive in 2007. Since then, over $1.8 million has been raised for nonprofits dedicated to feeding people who need it.
“The Boise Rescue Mission is an incredible organization that supports countless people in our community,” said Brian Wight, owner of Dutch Bros Boise. “We’re stoked to partner with our customers to help fight hunger and make a difference one cup at a time!”
Last year, $483,346 was raised during the Dutch Luv campaign, allowing local organizations to serve 1,450,038 meals.