Dee Pickett is no stranger to making big decisions under pressure. As a young, gifted athlete, he was doing great at Boise State as a quarterback ... and on the amateur jackpot rodeo circuit.
Something had to give.
"I wasn't being fair to my teammates," says Pickett. "I wasn't at summer practices, summer workouts... I was off rodeoin' and in the fall I'd try to catch up. It wasn't the right way to go about it and so I made the decision to go rodeoin' and I never looked back."
If history is any judge of that decision ... he won two rodeo world titles and is inducted into the pro rodeo hall of fame and the national cowboy hall of fame.
In the 90's a sponsor gave him a gift that would keep on giving, one he could even help build with a little help from his four-footed friends.
"When it come time to pull the cover over i thought maybe it would be a good idea to pull the cover over with horses. Now we use winches and the things you're supposed to but we actually pulled the cover on the first building with horses."
It was a fabric covered indoor arena that he could practice in. A structure that would allow natural light through the roof itself.
The concept stayed with him, and he eventually became a distributor. Now he's the owner of western specialty structures that officially opened today in star.
As for the business life... he's game.
"It's just another way to compete, and that's one of the things that I love about it."