Cowboys and rodeo fans alike at the Caldwell Night Rodeo all wore the color purple to stand up against the domestic violence on Wednesday .
It's called the Man Up Crusade and cowboys are riding to put an end to the crime. According to the Canyon County Sheriff, 1 in 4 women and 1 in 7 men nationwide are victims.
On Wednesday the Caldwell Night Rodeo showed their support for victims and urged other to to come forward.
The Canyon County Sheriff says domestic violence is a learned behavior, and we have to teach the next generation to speak with words, not our fists.
"You got to start talking about as a society and we know there is an issue and the second part is education so we have to educate our young people be cause we got to change the next generations way of thinking," explained Canyon County Sheriff Kieran Donahue
"No woman or man deserve to be hit or beat on I mean. Everybody has their bad days but you don't need to go home and take it out on your wife or your husband it's just night right," said rodeo fan Marty Whitehead.
The Caldwell Night Rodeo continues all week long.
On Thursday, Riders will be wearing pink to support those battling Breast cancer.