Caldwell businesses aim to benefit from new plaza

Caldwell, ID - The trickling waters of Indian Creek are not the only thing running through Downtown Caldwell tonight. A grand unveiling for the 7.3 million dollar project, has drawn thousands of men, women, and children from across the Treasure Valley.

"I think this is one of the biggest ribbon-cuttings I've ever seen, and it's just exciting. This is why we did this, we wanted to bring life back to our downtown, we wanted to bring people down for fun and food," said Keri Smith-Sigman, Economic Development Specialist for the city of Caldwell.

Restaurants are just one of the industries that hopes to benefit from the improvements. Keystone pizza owner of 25 years, Roelof Speelman says he is very much in favor of the new project.

"It is going to bring Caldwell back-- where it supposed to be-- back alive, like it was 50-60 years ago!" he said. And he's confident it will show in their numbers.

"It'll definitely bring more revenue," said Melissa Hubbard, Manager at Keystone Pizza. "Hopefully more businesses open up downtown. It can just bring more opportunity for everybody."

Given recent gang violence in the area, Hubbard says it's about time for revitalization in Downtown Caldwell. "And not that people didn't care about the city or anything like that," she said. "But there was just a lot of bad stuff going on. We all needed to, maybe, see one-on-one--get our heads together-- it seems like everybody's finally got their heads together and doing something with Downtown."

Mayor Garret Nancolas says Keystone Pizza is not the only business that will feel the impact.

"When we fill this plaza full of people, every business around here within blocks will be happy. But not only that, this will be a destination point not only for Caldwell Residents, but the entire region!" Mayor Nancolas said.
 

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