4 ways to get the best ROI for your custom home

Posted at 2:32 PM, Aug 23, 2017
and last updated 2017-08-23 16:49:40-04

Building a custom home isn’t just a chance for you and your family to upgrade to the house of your dreams. It’s also a solid investment.

With just a bit of planning, you can ensure that your home will continue to gain value over the years. Down the road, when it comes time to sell your custom home, you’ll be in a great position to make a strong return on investment.

Now is the time to plan ahead. Most homebuyers stay in their homes for about 13 years before moving out, according to a 2013 survey. Whenever that time comes for you, you want to maximize your profit potential.

By keeping your home’s future marketability in mind during the design process, you’ll have peace of mind that your home is going to remain a strong investment over the years.

Here, we cover a few of the top considerations for getting the best ROI on your custom home.


No matter what year or decade it is, potential buyers will always focus on the layout of a home. Open, functional floor plans are in high demand right now, and that will likely be the case for many years to come.

Just as you want a home that works for the way you live, so will your future buyers. People are drawn to homes with smartly designed floor plans that will encourage comfortable living and avoid wasted square footage. So be sure to avoid odd layouts or awkward rooms that may prompt people to wonder, “How would we ever use this space?”


Where you build is also going to play a significant role in your future ROI. Of course, one of the key perks of a custom home is the opportunity to build nearly anywhere you want. Just be sure to keep future buyers in mind as you shop for land.

A few of the top considerations for locations are proximity to grocery stores and other conveniences, quality of area schools, and employment opportunities. Future buyers will also be drawn to homes that are in physically beautiful areas, ideally, with opportunities for recreation and entertainment within a reasonable drive.

Finishes and features

Whenever possible, select those finishes that you know are going to live up to wear and tear and still look great when it comes time to sell. For example, if you have kids and pets, carefully consider your flooring options so that you end up with a hardy material that can stand the test of time.

Buyers like it when they recognize name brands of certain home features, especially for things like faucets and cabinetry that are meant to last a long time. And for custom homeowners who think they may sell one day, we often recommend classic finishes and features. We see a lot of trends come and go on Pinterest and HGTV each year, but if you go too trendy, your home will start feeling outdated in a few years’ time. By opting for colors and materials that have a bit more broad appeal, you can help ensure your home still feels relatively new in 10 or so years.


Builder reputation

Finally, think about how your choice of custom homebuilder might affect your home’s marketability down the road. Buyers are drawn to builders with a strong reputation, lots of happy customers, and a long history of building custom homes in their community. You certainly don’t want to build with a company that might not even be around by the time you sell your home.

Adair Homes has been building custom homes in the Pacific Northwest since 1969. In nearly 50 years, we've built more than 17,000 beautiful custom homes, and we have grown to be the largest custom homebuilder in the region. More than anything, we’re proud to have earned a highly regarded reputation established in honesty, integrity, and respect.

Learn more

By keeping these key factors in mind, you’ll be prepared to design a custom home that will bring you the best ROI possible when it comes time to sell. Interested in learning more about how the custom homebuilding process works? Visit our Path to Home Ownership.