“Cash mob” to help downtown Meridian businesses
As work continues on the Meridian Split Corridor Project, downtown Meridian businesses say they are feeling the impacts of the construction. Many business owners say they’ve noticed fewer customers in their stores and their bottom line is suffering.
Given the concern, the City of Meridian and the Meridian Chamber of Commerce have now teamed up to help the businesses impacted by construction, said Meridian spokeswoman Natalie Podgorski. “Every month until the project is complete, the City and the Chamber will select a group of businesses to cash mob. A cash mob is when a group of people get together to support small, local businesses by spending money on a specific day,” she said.
The first joint cash mob will take place March 12th to coincide with Coffee with the Mayor.
The three cash mob locations will be Bruneel Tire Factory, Napa Auto Parts and Bobby’s Transmission. The businesses are all located on Meridian Road just south of the railroad tracks.
“On Tuesday, these businesses will have special incentives for customers all day long,” Podgorski said. “Bruneel will offer half price alignments, free tire rotations and $19.95 oil changes, at Bobby’s Transmission customers will receive $20 off a transmission service and at NAPA when customers buy wiper blades they will get free installation and a free gallon of washer fluid.”
(photo: courtesy commerce.idaho.gov)