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He's only eight years old. So, Amber Haun has reservations calling her son a bully. She says, "If I can't get it under control, I'm afraid he's going to end up in jail." Amber says she's seen a change in her son's personality over the last three years, but now she's at her breaking point with his behavior at home and school. She says, "We've done everything from counseling, to speaking with police officers. He's in friendship groups at school. We've tried everything we can think of."

That's when she saw an idea on Facebook and copied it. She created a sign which shames Joey for being a bully and asks people to share their stories of bullying with him. The third grader colored it and then stood out in front of a local bookstore holding the sign for 40 minutes.

We asked local bullying expert and author Jennie Withers her reaction. She says, "when I first heard about it, I thought public humiliation is bullying. But you also have a mom who is at the end of her rope." Withers believes bullying is epidemic in this country and she says most parents are not willing to admit when there child is a bully, which only escalates the problem.

Her advice, bullies must experience consequences. Know what motivates your child and always look at your own behavior because parents set the example. Withers says she's impressed with Amber for trying and believes she is making a difference in Joey's life.

Amber says she'll try anything to get joey to stop bullying because she's not only worried about his future, but what could happen to other children around him.