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A favorite among Superbowl ads struck a chord with Idahoans. The Dodge Ram commercial featuring the voice of Paul Harvey, reading a speech called, “So God made a farmer”.

From the beginning, his voice draws you in.

“And on the eighth day; God looked down on his planned paradise and said; I need a caretaker. So God made a farmer,” said Paul Harvey.

It’s an old Paul Harvey speech that’s getting a lot of new attention.

“The thing I appreciated most about it is that, people don't have much to say about farmers anymore,” said Larry Dowen, a Canyon County farmer who liked the ad.

A two minute long commercial by Dodge Ram and the Future Farmers of America.
“When I was watching the commercial a great sense of pride came over me. Everybody has to have food and needs to have safe and reliable food. America is the best in the world at it,” said Sid Freeman.
As a third generation can yon county farmer Sid freeman says the commercial was emotional and captivating.

“It talked about the duties, the tasks that farmers have before them every day before daylight, through dawn,” said Freeman.

People may debate which ad was their favorite, but here in Idaho, there's no doubt.

“Nobody appreciates what you do and if something goes wrong, if times get really tough for you, why, it's not a big deal, because there's somebody to take your place,” said Dowen.

In addition to paying tribute to the farmer, the moving ad ponders the future of this American industry.

“Everybody in this business talks about how the younger generation isn't going to be here to do this anymore,” said Dowen.

“And it's a very emotional, what we do for the rest of our society, it portrayed the importance of the role agriculture plays in our society,” said Freeman.

And if you are wondering about the origin of that Paul Harvey speech, Harvey said before he died, he did not write it, but did add to it. It's a letter from an unknown author.