More new businesses opening shop in Treasure Valley

High end shops and businesses move to Boise

CREATED Jan. 2, 2013

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If you stopped and made a list of all the new stores in the Treasure Valley, it might surprise you. When you add them all up, there are a lot of high end national chains opening shop in Boise. Whole foods, H & M and even Oakley are examples of stores that you will not find in every city in the United States. In fact they are very picky about which city they move to.

“I think it really does say we're becoming a little more cosmopolitan to have those high end kinds of retailers come here,” said Bill Connors, President and CEO of the Boise Metro Chamber of Commerce.

They're not your typical shops. They are high end chains that have set their sights on Treasure Valley. Whole foods recently opened in Boise, Nordstrom Rack opened a store next to the mall and Oakley inside.

“Again they do their market research and they know this is an affluent community and a big enough community to support that kind of retail,” said Connors.

Gordmans opened stores in Nampa and Meridian last year, Dave and Busters is coming to Boise and H & M recently opened a store in the mall. Marketing experts at the Boise Towne Square Mall say Boise is a favorite choice.

“Boise is the place to be in Idaho, and even surrounding region. If you look at Eastern Oregon, or even the northern part of Utah, you're going to go to Boise to locate,” said Tina Kierce, Spokesperson for the Boise Towne Square Mall.

Experts say there are a lot of positive signs for valley businesses.

“Tax revenues, job creation and the attraction of other companies that have an interest here,” said Connors.

It has also started to set a precedent. Other stores are clearly keeping an eye on the city of trees as a great destination.

“If Whole Foods is successful here, do other retailers say hey, this is a market place we ought to be taking a look at,” said Connors.

We don’t have specific numbers on how many businesses have moved here, but based on what experts say, we are probably going to see more of them relocating here in 2013. Those same experts say it's a sign Boise is climbing out of the recession.