Boise State launches new 'B' logo
Tuesday morning, Boise State released a new logo in hopes to "unify" their brand efforts. They worked in collaboration with Nike to create the new "B" logo which will hopefully represent the entire university.
“With Boise State’s reputation growing nationally, it is an ideal time for Boise State to present its identity in a unified manner,” said Boise State president Bob Kustra. “The redesigned B serves all of us in the Bronco family and represents our personality traits of being determined, strong, innovative and community based. We are boldly moving forward into the future.”
Boise State is a Nike-affiliated school, and worked with the world’s premier athletic branding company on a consistent look for all the Bronco sports that will be unveiled in the spring. The Bronco head will remain a fundamental part of the visual identity for athletics. The B replaces the diamond logo, which was launched in 2001 and has served as the university’s academic mark.