Scorching temps benefit summer-themed valley businesses
Eric Fink reports. Video by IdahoOnYourSide.comvideo
With the kids back in school, and the fall colors about to make their return, Meridian’s Roaring Springs gears up to soon empty its pools.
As the water park ends its season, its bottom line was boosted 5 percent compared to last year.
The park’s staff contends the increase is attributed to the scorching summer temperatures.
“If the weather isn’t there, we’re going to have a tough season,” Roaring Springs marketing director, Tiffany Quilici said. “Mother Nature shined down on Roaring Springs this year.”
While Roaring Springs is expected to finish the 2012 summer season in the black, the incredibly active fire season keeps some other businesses from reaching its goals.
“The fires and the poor air quality kept golfers away,” Boise Parks and Recreation spokeswoman, Amy Stahl said, “but we did see a 5 percent increase in swim teams and a 4 percent increase in swim lessons.”
Back at the pools, Roaring Springs is one of only a handful of water parks that stay open past Labor Day. The park closes September 16. All visitors get in the gates for $12 on the final two weekends of the summer.