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K-Hits
- Super Hits of the late 60's and 70's - wake up laughing with "Tracy and Margo" in the Morning
- Listeners are established Baby Boomer's primarily 40 to 50-something with great spending power
- Rolling Stones, Rod Stewart, Beatles, CCR, Elton John, Billy Joel, Fleetwood Mac, Paul Simon
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J 105
- Heritage Classic Rock station for over 20 years with "The Pete & Joe Show" in Morning Drive
- Listeners are Professional Blue Collar - 30's and 40's w/money to spend on their toys and family
- Van Halen, Led Zeppelin, Def Leppard, Rush, Aerosmith, Guns & Roses, AC/DC, Pink Floyd
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The River
- Boise's music lover's station - eclectic office friendly rock - late 60's to current music scene.
- Well educated, high income adults active in outdoor activities, the arts, and community causes.
- Sting, U2, John Mayer, Van Morrison, REM, Norah Jones, Green Day, Coldplay, Dave Matthews
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The X
- Boise's only Modern Rock station playing New Rock & 90's for over 10 years
- The most effective place to reach unbranded, early adopters in their 20's and 30's.
- Nirvana, Pearl Jam, Tool, Red Hot Chili Peppers, Godsmack, Incubus, Three Days Grace
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